Sell products from your comments
Comment-to-sale funnel
By inro.social
What this automation does
Turn comment engagement into a product sale by offering a trackable, time-limited link when a user comments a keyword (e.g., JACKET) on the next post. The flow adds the lead to a folder for follow-up, prompts a DM with the details, and provides a CTA button to view the product.
How it works
- Trigger: comment on the next post containing the keyword JACKET.
- Action: send a conversion link (expires in 2 hours) to the product page: Trail running jacket with a button titled View the product. Conversion Link ID: 23132.
- Action: add the lead to folder 11290 for organization.
- Action: send a reminder DM when the link lifecycle reaches a decision point: "The link is right above whenever you're ready." (expires in 2 hours, then reminder flows as defined).
- Action: reply to the comment with a DM invitation (variants):
- Sent you the details by DM ✨
- Just sent it to your DMs
- Check your DMs, it's there
- Action: present a CTA in a button template: "Want the link to the trail running jacket? Tap below." with a single postback button Show me (expires in 6 hours).
When to use
- For quick, comment-driven sales funnels on impulse buys.
- When you want a low-friction path from comment to product view and capture.
- Suitable for launches, promos, or influencer-supported posts.
Key notes
- Trackable link: ID 23132, expires in 2 hours.
- Lead folder: 11290.
- Postback CTA expires in 6 hours and prompts the same link flow when used.
- Adapt keywords, product pages, and expiry windows per campaign.