Get B2B leads with a free audit offer

IG Free Audit Lead Gen

By inro.social

What this automation does

• Converts IG post comments containing a free audit keyword into qualified B2B leads by delivering a free audit template, collecting the prospect’s email, and guiding them to the template via DM or a link.

How it works

• Trigger: a comment appears on the next post with the keyword FREEAUDIT; negative comments are not blocked by default.
• Reply: sends one of several variants like Sent you the details by DM, It’s in your DMs, or Check your DMs, we’ve sent it.
• Opener button: prompts the user to send the audit here with a postback option labeled Send it over.
• Email capture: after the opener, asks for the work email with validation (max 2 attempts, expires in 2 hours).
• Conversion links: opens the free audit template with UTM parameters; a skip option is also available that logs the interaction.
• Follow-up: a reminder message is sent if there’s no action within 6 hours.
• Logging: clicks and emails are organized into folder 11264 to keep leads tidy.

When to use

• Use for B2B services offering a free audit or template to convert comment engagement into an email lead.
• Ideal for agencies, consultants, SaaS, or service providers seeking quick, trackable lead capture from Instagram comments.