Qualify agency leads in DMs with AI

AI-driven DM lead qualification

By inro.social

Qualify agency leads in DMs with AI

Automate the initial qualification of inbound Instagram DMs for agency prospects. The AI-driven flow filters for serious interest and routes each lead to the right next step.

• Trigger: DM contains the keyword STRATEGY (strict match). The bot asks: What’s the main thing you need help with?
• Wait: wait for a reply up to 20 hours.
• Decision: AI evaluates fit. True when they need help with content, ads or growth, or ask about price, availability, or a strategy call. False otherwise (browsing, off-topic, job seeker, or says later/no budget).
• If fit:
  • Move to folder qualified (ID 11312).
  • Send internal alert email with lead details and the last message.
  • Booking link: Book a strategy call (expires in 2 hours).
  • If not booked within 2 hours, reminder: No rush. The link is above when you have a minute.
• If not fit:
  • Move to folder nurture (ID 11313).
  • Nurture link: Free content checklist (expires in 2 hours).

Notes:
- AI condition: true when they need help with content/ads/growth or ask about price/availability/call; false for browsing, off-topic, job seekers, or say later/no budget.
- Use this flow to pre-qualify inbound DM inquiries and hand off only warm, booking-ready prospects to your team.