Get sign-ups for your event or webinar

Comment-driven webinar sign-ups

By inro.social

Overview

Get more sign-ups for your event or webinar with a comment-triggered Instagram automation. When someone comments WEBINAR on the next post, the bot kicks off a guided signup flow.

How it works

• Trigger: comment_keywords = WEBINAR on the next_post.
• Engagement: the bot replies with one of: "Sent you the details by DM", "Check your DMs for the link", "Just sent it to your DMs 🙂".
• Opener: an inline button: "Want a spot at Spring Webinar on Thursday at 6 pm? Tap for the sign-up link." with a single postback button "Send me the link" (expires in 6 hours).
• Lead capture: asks for email: "What’s your email? The sign-up link comes right after." (expires in 2 hours, up to 2 attempts, invalid input message provided, autoreply enabled).
• Signup link: a conversion link to the Spring Webinar (Thu 6 pm) with URL: https://inro.social/?utm_campaign=spring-webinar&utm_content=event-registration and button "Save my spot" (expires in 2 hours).
• Tracking: when the link is clicked, add to folder 11157.
• Reminders & skip: if no action, send a soft reminder: "No rush. The sign-up link is above if you still want a spot." Also offer a skip path (reg_link_skip) with its own expiry and add to folder 11157 when clicked.

When to use

• Promote limited-seat webinars or events via Instagram comments.
• You want an automated signup flow that starts from a simple comment.

Pro-tip: customize copy, timing, and the sign-up URL for your event.